Business And Cycling

Raphael and Martin - On being a part of the MAAP community

FRIDAY NOV 15 / 2019 / by Andrew Talati

For Martin and Raphael it wasn't just about the nice kit – but the community.

MAAP - How to create a lifestyle brand around cycling

THURSDAY NOV 14 / 2019 / by Andrew Talati

For MAAP, it's about creating an all-encompassing lifestyle brand by buidling engagement through memorable experiences.

Brown Cow cafe - supporting the local cycling community

TUESDAY OCT 17 / 2017 / by Andrew Talati

From the humble beginnings of creating a cycling kit for his cafe, Julian Rowell's Brown Cow Cafe has grown to help support the local Bayside cycling groups.

Jeff Provan and NEOMETRO supporting local cycling - St Kilda

THURSDAY SEP 14 / 2017 / by Andrew Talati

Jeff Provan's love of cycling has helped support local cycling club and events

Zagame Automotive Group - Zag - Ride Around the Bay building community engagement

THURSDAY AUG 17 / 2017 / by Andrew Talati

Zagame Automotive Group (ZAG) and their 7 year committment to Ride Around the Bay and building community engagement

Pitcher Partners Cycling sponsorship building brand recognition and engagement

THURSDAY AUG 17 / 2017 / by Andrew Talati

For Pitcher Partners why sponsoring cycling teams and rides helps to build deeper brand engagement and awareness


Showing support when you feel part of something bigger - benefits of shop rides

THURSDAY AUG 17 / 2017 / by Andrew Talati

When you feel you are part of something you show your support for the business

Creating a community - North City Cycles - Northcote Victoria

THURSDAY NOV 10 / 2016 / by Andrew Talati

For the owners of North City Cycles, it’s all about building a local community

Banyule Council supporting their staff for Around the Bay - Banyule Victoria

TUESDAY OCT 6 / 2015 / by Andrew Talati

The Banyule Council is on board with supporting their staff in their pursuit of conquering the Around the Bay event.

Jimmy Noutis – passing the baton of Cafe Racer - St Kilda Victoria

MONDAY SEP 28 / 2015 / by Andrew Talati

After 2 years, Jimmy is leaving the Melbourne institution but he’s passing the baton to a familiar face to the local cycling community.