For MAAP, it's about creating an all-encompassing lifestyle brand by buidling engagement through memorable experiences.
From the humble beginnings of creating a cycling kit for his cafe, Julian Rowell's Brown Cow Cafe has grown to help support the local Bayside cycling groups.
Zagame Automotive Group (ZAG) and their 7 year committment to Ride Around the Bay and building community engagement
For Pitcher Partners why sponsoring cycling teams and rides helps to build deeper brand engagement and awareness
When you feel you are part of something you show your support for the business
The Banyule Council is on board with supporting their staff in their pursuit of conquering the Around the Bay event.
For Martin and Raphael it wasn't just about the nice kit – but the community.